This new normal is laden with anxieties and obstacles, and few people are willing to embrace it entirely. People do, however, desire to embrace some features of this new way of life, even if they find it difficult to confess it to themselves or others at times. While realizing that some of this may be sensitive, brands must tap into a reinvigorated sense of what actually matters to consumers and respond to aspects of the new normal that resonate. We’re all aware of the pandemic’s effects on the global economy and how individuals interact in society. Without a doubt, the pandemic has affected everyone’s lifestyles, work, school, and how they interact with others; now we have to wear a facemask or possibly a faceshield when we leave the house, whereas before we could move around without one; now kids can play with a facemask, whereas before they could play without one; much has changed as a result of the covid-19 pandemic. COVID-19 has been challenging for all of us, as has transitioning to a new way of life. The new coronavirus and its global destruction have caught both thought leaders and governmental decision-makers off guard. It appears to be a challenge for almost everyone who must cope in these weird new environments. It appears to be the intellectual equivalent of an unanticipated asteroid strike for nearly everyone who must cope in these weird new conditions. Few had seriously considered the idea of an epidemic disease wreaking havoc on the global economy. Many people are still stuck in the mental coordinates of a world that no longer exists because of this. Furthermore, because this is a global crisis, vision has yet to include new realities in other important nations and economies. We may see both positive and bad news if we try to take an unflinching estimate of the global impact, though the two are far from evenly balanced.
New Normal Experiences 